WASTED POTENTIAL

Wasted Potential questions the societal stigma surrounding tattooed body, whereby individuals are tagged as saboteurs of their own money, career opportunities, and natural beauty.
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Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Originally paying attention to the prejudice of women in particular, the series offered an upfront response to the relationship between body art and its “ousting” of female purity and decorum. It is far too common for socialised instincts to argue that a tattooed woman is trashy, promiscuous, and should have her eye on a long sleeved wedding dress, if she’s now able to even land a ring on her finger at all.
Ahead of the series' second exhibition, however, the artist chose to open up the conversation further to explore the impact that tattoos have on assumptions towards trans, non-binary and male identities.
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Image Courtesy of Liv Hedges [Digital Photograph, 180gsm Matt Coated Paper, 680mm x 380mm].
Wasted Potential was on display at the Norman Rea Gallery's Body Architect exhibition, from 6th - 17th March 2013, followed by the First Direct Arena's Leeds Tattoo Expo, from 10th -11th June 2023.

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